PROMOTIONAL DESIGN | NGOs FOR CHILD ADOPTION IN INDIA
About the project:
India, with its huge population, has millions of kids orphaned or abandoned and awaiting homes or families. However, the adoption rate of our country is abysmally low. Multiple NGOs help families in adopting children. Even though people are aware of the problems orphaned children face and that adoption is a convenient and helpful option, most of them only consider it as a viable option after
they have exhausted all other options, such as IVF.
The purpose of this design project is to further the social cause of adoption by not only increasing awareness about the same, but also creating a sense of urgency in the audience and invoking their empathetic side, so that adoption becomes a more preferable option in the future, instead of being
a last resort.
Research Areas:
In the research I looked at:
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What is Adoption?
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Laws of Child Adoption in India and help provided by CARA (Central Adoption Resource Authority)
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Adoption Process in India
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Adoption Statistics
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Interview with an Adoptee
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NGOs working to help with Child Adoption
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Reasons for low adoption rates
Problem Statement:
The problem, as analysed after extensive research, is a lack of empathy and compassion towards adoption and a lack of promotion of NGOs and their goodwill work that helps thousands of children achieve fulfilling lives.
The goal of this project is to design promotional collaterals for one NGO working in this field and create a sense of urgency in the audience to invoke their empathetic side, so that adoption becomes a more preferable option in the future, instead of being a last resort.
Target Audience:
Families or individuals that wish to become parents and also possess the necessary means to take upon the responsibility of a child. Such individuals or families will tend to be a part of the middle and above economic classes. People who know prospective parents can also be targeted to spread the information through word of mouth. The age range of such an audience will be around 23 and above.
Ideations:
Final Outcome:
I decided to create promotional design for the NGO, 'Children of the World (India) Trust'. I created a campaign for the NGO, maintaining their visual language and branding, that will work to promote adoption and get people to not only empathise with children in need but also take action for the same. My aim is to get people to see adoption as something positive, and reduce some of the stigma surrounding it.
Campaign: #FAMILYFORALL
NGO chosen: Children of the World (India) Trust
Aim of the campaign: promotion of adoption through de-stigmatisation of adoption and empathising people to the same; urging people to view adoption as a preference; urging people to provide a 'family for all'.
Collaterals: Social media posts, billboards, newspaper ad
Colour Palette:
Collaterals:
BILLBOARD (PORTRAIT)
SOCIAL MEDIA POST
BILLBOARD (LANDSCAPE)
