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WICKED | BRANDING AND PACKAGING | FRAGRANCE BRAND
About the project:
This project is about creating a hypothetical brand and packaging for a fragrant moisturiser and perfume gift set.
Brand tone: Playful and exciting
Brand name: WICKED
The brand name is inspired from the very common phrase "You smell wicked", frequently used as a compliment. Since wicked is also often connected with witches and halloween related themes, I have used elements of same in my brand design.
Target Audience:
A younger audience, around 20 to 35 years of age.
Ideations:
Packaging structure from: designpackaginginc.com
The packaging structure has been chosen to add an element of fun and make it interactive.
Dielines:
Final Colour Palette:
Final Logomark:
B & W
Coloured
Final Wordmark:
Typefaces used:
Hitchcock
Montserrat Semi Bold
Final Packaging Design:
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